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Sandwich Bag Advertising

 

A feast of marketing media

At Brand Bags© we produce and distribute custom printed branded and promotional sandwich bags which offer brands the opportunity to identify and directly target specific demographics of the Nation’s workforce where and when they choose to, with an average dwell time of 15 minutes.

Sandwich bag advertising works in two key ways:

  • It creates a highly visible personal poster that is then carried around the locality.
  • It delivers a truly interactive ‘brand to hand’ experience which engages your primary target audience whilst they are on a break during their working day.

The Crunch

The simple fact is that the nation’s workforce needs to eat and tends to stop-off throughout the day either between, or close to their workplaces to purchase sandwiches or snacks. Our promotional sandwich bags provide a great opportunity to reach and engage reach this audience with advertising during their breakfast, a tea break, a quick snack or drink or their lunch break.

What’s your flavour?

The nature of this promotional media means that custom printed sandwich bags can provide highly targeted, niche advertising campaigns. Promotional bags mean advertising can be distributed locally, by postcode, city-wide, nationally or even by TV region according to the specific demographics or geographical proximities that your marketing campaign needs reach. Sandwich bag advertising campaigns can also be launched to bolster and add a new cost effective dimension to online, text messaging or phone marketing campaigns and enhance the return on investment (ROI). For added impact we can also produce point of sale (POS) merchandising media to enhance in-store visibility, engage the audience and drive the rate of purchase (ROP).

The two key audience profiles are:

  • Affluent AB, C1, C2 city professionals, office workforces and retail staff based in city and town centres via up-market cafes, delicatessens, speciality sandwich shops, tea rooms, coffee shops and snack bars.
  • C2, D and E workers such as; drivers, tradesmen, manual workers and salesmen who are out on the road networks. These are targeted through transport cafes and ‘greasy spoon’ cafes.

The freshly prepared sandwich market provides a great opportunity for marketing communications (according to Mintel’s report, Jan 2010):
 
Sandwiches made on the spot provide a means to attracting the 17m people who prefer on-the-spot to pre-packed ones. Three million affluent consumers would pay more for the former, suggesting a sizeable niche for premium, tailor-made sandwiches.
 
Though referred to as ‘sandwich bags’ the versatile nature of these printed promotional paper bags means that they are used by a variety of retail catering outlets and are often for pastries, salads, cakes, deserts and many other food items as required.
Marketing Magazine Sept 2010

As MPG Media Contacts’ strategy director, Simon Jenkins, says: ‘Out of home remains a key channel for delivering dwell time – for example, on the morning commute, in the hair salon, in the back of a taxi, during a coffee break… Brands should look to engage consumers within these rare moments.’

MEDIA ON THE MOVE

If anything shows that a medium is cost-effective, it’s that an ad agency uses it itself. In March, Gyro HSR launched a recruitment campaign to attract top talent by running messages on 100,000 sandwich bags in the midst of London’s creative heart, Soho. The campaign apparently grew the candidate pool by 21% and increased traffic to its website by 20%.

 

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get your brand noticed

Contact us at
Brand Bags© Ltd
Tel: 07740 339066
Fax: 020 8373 3260
sales@brand-bags.co.uk
Website: www.brand-bags.co.uk
Vyman House
104 College Road
Harrow, Middlesex HA1 1BQ

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