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Work Break Media


Targeted Advertising Campaigns

Brand Bags© produce a range of ‘Work Break Media’ custom printed promotional products that provide a highly visible and targeted advertising media. Our range of products give brands the opportunity to identify and directly target specific demographics of the Nation’s workforce. Fundamentally work break media advertising means that you can tap into your target audience when and where you choose to.  Our promotional products allow you to reach your primary audience with an average dwell time of 15 minutes.
The nature of our range of ‘work break media’ advertising formats allows you to penetrate your target audience and create a true ‘brand to hand’ experience. These advertising campaigns can also be utilised to coincide with and engage your audience in online marketing campaigns, text messaging or phone campaigns by providing a new means of driving traffic to your brand or promotion. For added impact POS sampling can also be built into campaigns to enhance the in-store promotion, rate of purchase (ROP)and ultimately, the return on investment (ROI).

How? – Work Break Media Advertising Formats

Market penetration is achieved by engaging your primary audience through promotional advertising on our range of products, which include:

  • Sandwich bags
  • Deli bags
  • Coffee cups
  • Serviettes

Who, Where and When? – Targeting your audience

Typically employees of a workforce stop-off between, or leave their workplaces to purchase; a sandwich, drink or snacks from a variety of catering and retail outlets. This may include their breakfast, a tea break, a quick snack or drink, or during their lunch break. Advertising on ambient media within these types of outlets is a highly effective means of providing proximity coverage of these target audiences. Promotions can be activated in different workplaces and launched geographically as national, city wide, TV regional or postcode specific campaigns.

The two key audience profiles are:

  • Affluent AB, C1, C2 city professionals, office workforces and retail staff based in city and town centres via up-market cafes, delicatessens, speciality sandwich shops, tea rooms, coffee shops and snack bars.
  • C2, D and E workers such as; drivers, tradesmen, manual workers and salesmen who are out on the road networks. These are targeted through transport cafes and ‘greasy spoon’ cafes.


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get your brand noticed

Contact us at
Brand Bags© Ltd
Tel: 07740 339066
Fax: 020 8373 3260
Vyman House
104 College Road
Harrow, Middlesex HA1 1BQ

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